What is Social Media Optimization? SMO is the process of using social media platforms to manage and grow an organization’s message and online presence. It includes strategies to increase engagement, visibility, and traffic using content, images, hashtags, and more.   Importance of Photos in SMO Photos help: Grab attention faster than text. Increase engagement (likes, shares, saves). Build brand identity. Make content more memorable. SMO Tips with Photos Use High-Quality Images Avoid blurry or pixelated photos. Use tools like Canva, Adobe Express, or Lightroom. Maintain Consistent Branding Use your brand’s colors, fonts, and logo on all graphics. Example: Same color…